Archive by Author

A Life on Facebook

11 Nov

A Life on Facebook (via YouTube)


Ralph Lauren 4D Light Show

11 Nov

Event, spectacle + 4D. It’s as if they’re reading our minds. This is amazing to see from a cell phone video. Imagine how incredible it must have been in-person. BTW, the “4th” D was smell.

(Hey! The video worked! LOL)

EDITED TO ADD (It’s happening in NYC next Wednesday! My bad…it was yesterday):
Ralph Lauren to Stage “4D” Visual Spectacle on Madison Avenue
To celebrate the 10th anniversary of its $200-million-per-year U.S. e-commerce business and the launch of its e-commerce site in the UK, Ralph Lauren is staging a “four-dimensional” light installation on Wednesday night at its flagship locations in New York and London.

Ralph Lauren has architecturally mapped the foundation and contours of its stores on Madison Avenue and New Bond Street, respectively, and will use light to make the buildings look as if they are being rotated, squeezed, disassembled block by block and so forth. From the spaces will emerge 3D replicas of some of the brand’s most iconic images — such as galloping polo players and four-story tall models walking invisible runways — and accessories, such as bags, belts and ties, from the current collection.

The so-called fourth dimension will be a series of additional sensory effects, including sound (music), touch (breezes) and smell (wafts of the brand’s fragrance collection), timed in sequence with the show.

It’s an impressive spectacle that should delight and engage audiences, and has already snagged the media’s attention. But it’s also an expensive one that, because of being staged on a local level, could potentially have limited reach.

When asked why the company had chosen to stage an on-site event rather than a big digital media spend, and how the event would translate into sales, Senior Vice President of Advertising, Marketing and Corporate Communications David Lauren explained that the event was all about building mainstream awareness for the company.

“We want to make sure we are seen at the cutting-edge of technology and trends [by everyone],” he said. The company also plans to post video footage of the show on its website and mobile applications, hoping the event’s novelty factor will make it “go viral.”

The show, which begins at 8 p.m. ET in New York and 9 p.m. in London, will last a total of 10 minutes and is open to the public. Those who won’t be able to attend in person can check out the behind-the-scenes video below, as well as a video from a similar event Nespresso staged in Brussels in May. We’ll post a full video of the show later this week.

Behind-the-Scenes Video

Nespresso Demonstration

YouTube “Anthropology” Opening on NBCU’s Community

22 Oct

Is anyone else watching Community? YouTube is everywhere. (Where’s the Fonz?)

Edited: Here is the link to the highlights. The whole episode is available on site, as well:

YouTube: Play (at Guggenheim)

21 Oct

I’m sorry I didn’t know about this until just now (an hour before it happens)! I’d put this in the “highly relevant” column!

YouTube at Guggenheim

Advertising Age: YouTube for Marketing

20 Oct

This article was posted on today. It’s the Top 10 reasons YouTube is a powerful marketing tool. It’s an interesting look at how YouTube is being used to influence consumer understanding and decision-making. However, I found it quite strange that it would be in an advertising trade mag like AdAge. It’s not like YouTube is a new technology with untapped opportunity. The article assumes that there are marketers out there who haven’t recognized it as a powerful tool of communicating a brand’s raison d’etre. I’d argue that if they haven’t figured that out by now, they probably aren’t surviving as marketers in this economic environment.


(click link)

Google TV

14 Oct

As I mentioned in the class: Google TV

The Cult of Michael Jackson

7 Oct

The Cult of Michael Jackson was an installation by artist Rusel Parish that ran in Williamsburg until last summer.  I had the joy of seeing it last spring.  Simply, it was one of the most wonderful installations I’ve seen in recent years.

99% of its wonderful irony is lost in the translation from a walk-through exhibit, which is positioned as a church/sacred space – alters, candles, side-alters, and all of the other semiotic triggers of the religious experience — including a gift shop. Check out the imagery in the images.  The artwork, itself, is incredibly beautiful. But the show/installation is what is most significant to our purposes.

If you get the opportunity to check it out, it’s awesome.

(Click on the image)