Digital Life Sacrifice Campaign (a.k.a. What were they thinking?)

8 Dec

In what has to be one of the most bizarre celebrity campaigns EVER,  18 A-list celebs announced their “digital deaths” starting December 1st, in order to raise money for charity. The goal was for these stars to sign off Facebook and Twitter until their fans donated $1 million to Alicia Keys’ “Keep a Child Alive” organization. The celebs even shot death-chic photos in coffins, to really drive the point home (as seen above).

Turns out the fans weren’t all that devastated about these celebrities’ social media “deaths”. 6 days into the campaign, Kim Kardashian & Co were still way off the targeted $1 million… and had to be bailed out by a Brooklyn billionaire so they could reclaim their Internet presence. Now that’s embarrassing.

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One Response to “Digital Life Sacrifice Campaign (a.k.a. What were they thinking?)”

  1. laptoplasane December 8, 2010 at 9:04 pm #

    first, who has Kim seen in a coffin in a “damsel in distress” pose?
    second, i hope no one buys her digital life back lol
    third, alicia should have known better (where is her baby bump?)

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